In addition to being in very poor taste, this advertisement was not even the first of its kind. Dove had displayed a racist bias before in an equally shocking 2011 campaign, which featured three women of different skin colors, and the word 'before' appeared above the dark-skinned women, and " after” above the fair-skinned woman. As always, Dove offered its profuse apology, but while the first time consumers gave it the benefit of the doubt, it was much harder for them to ignore the second… As political writer Keith summarized Boykin tweeted, “racist ad makes you suspicious.
Two racist advertisements make you guilty”. 5. Warburton: CrumpetCreations One of the Worst Digital Marketing Campaigns Ever: Warburton's CrumpetCreations Screenshot via Instagram Always research your hashtags before incorporating them into your digital marketing campaign. strange things, such as a family bakery Estonia Phone Number List or a manufacturer of furry costumes… British bakery Warburton's contest launched in December 2017 involved taking a photo of its best crumpets and posting it on Instagram along with the hashtag CrumpetCreations. If the company had inquired beforehand, they would have discovered that Crumpet Creations is also the name of a professional "fursuiter", i. a maker of furry animal costumes.
It was an angry mother, eager to know her competitors, who noticed Warburton's faux pas. The brand therefore had to apologize and change the official hashtag of its competition… But not before the media discovered the dumpling and relayed it widely. While Warburton was a bit embarrassed by her mistake, the Crumpet Creations owner told Metro Newspaper that she found the misunderstanding rather hilarious and wondered "Why didn't they check the hashtag first?" ". Create a successful digital marketing campaign — As is the case in each of these examples, the success or failure of a digital marketing campaign is played out from the start of its creation.